I started in visual design, but over time I realized I cared more about how things work than how they look.

I was drawn to product because small decisions can shape how people engage, stay, or leave.

These days I design experiences that feel intuitive, but also hold up from a product and business perspective. Most of my work sits somewhere between building from scratch and improving what already exists.

Outside of work, I like dancing, archery, and traveling.
I also run Alchethis, my experimental product lab identity where I building products using vibe coding tools like Lovable, Claude code, Cursor and so on.

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