Acer - PLANET9
Checkout
PLANET9 Store is an eCommerce catering to gamers and esports.
My Role
Timeline
Team
High drop-off during checkout was impacting eCommerce revenue.
Improve completion rate and reduce abandonment.
User Journey Mapping – Mapped out the checkout flow to identify friction points causing drop-offs.
Heuristic Evaluation – Collaborated with the product manager to assess usability issues and inconsistencies.
Timeline Planning – Structured phased improvements to balance efficiency and minimal disruptions.
User Testing & Iterations – Conducted testing, gathered feedback, and refined designs to enhance usability.
Implementation & Refinement – Worked with engineers to ensure accurate execution and made post-launch optimizations.
+6.2%
-9.4%
Simplify the checkout process
Checkout flow on mobile, for the first time user
We lacked the resources to conduct usability testing with real users, and the tight project timeline was closely tied to revenue, leaving little room for extensive research.
To address this, I initiated internal usability testing by involving colleagues, leveraging Jakob Nielsen’s research that testing with just five users can uncover nearly 80% of usability issues. Based on their feedback, I rapidly developed wireframes and prototypes, iterating the design to enhance usability within our constraints.